A digital marketing strategy can be defined as a plan that summarizes the company's marketing goals and how the company will achieve them via various channels.
Digital marketing is essential for your business’s growth, no matter what size your company is or the industry you operate. It helps you reach a larger audience than you would through traditional marketing and target the customers who are more likely to buy your product or service. Additionally, it is more cost-effective than traditional advertising and it allows you to measure your performance daily. Digital marketing helps your company grow and generate higher revenue.
The main benefits of digital marketing strategies include:
As 80% of customers search for products online, this strategy becomes highly useful in driving traffic to the website and creating brand awareness. Your business must appear on the first page of results as most users do not click past the first page as they often find what they are looking for on the first page. While customers are searching for your product or service, SEO increases your ranking in the results through the use of particular keywords. Through keyword targeting, you encourage traffic to the website from users that matter to you.
PPC is a paid form of advertising which relies on an auction-based system, and it is highly cost-effective. This online marketing strategy requires bidding on keywords. The ad will be triggered and displayed when a user’s search includes the keyword/s. Those ads will appear on top of search results, and if a user clicks on the advertisement, you will pay for each click.When users click on the ad, it takes them to the landing page. For businesses who are just getting started using digital marketing, PPC helps propel the website on top of the search results.
This strategy involves researching, engaging, and connecting with consumers through content: videos, blogs, and infographics. Content marketing strategy aims to provide information to your target audience, increase traffic, and generate conversions. It also focuses on optimizing your content for search engines to improve visibility during search results. This generates 54% more leads than traditional marketing, while over 60% of users prefer companies that create content.
The main objective of email marketing is to be a priority in the potential customers’ minds and provide existing customers with valuable information such as relevant industry news, personalized content, product coupons. It helps businesses build brand awareness and encourages repeat purchases. Like content marketing, email marketing focuses on providing users with valuable information. This strategy focuses on both retaining existing customers and gaining new ones.
Approximately 3.96 billion people use social media worldwide compared to 2.07 billion in 2015. In 2020, a person had 8 social media accounts on average, and 40% of all internet users worldwide use social media for work reasons. This strategy focuses on building brand awareness and increasing conversions. Campaigns can be featured on social media platforms such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
This strategy is being used to optimize the company’s existing and new website content for voice search. Various voice assistants, such as Siri and Amazon Echo, are used to respond to voice searches. The goal of this strategy is to earn the featured snippet for keywords relevant to the target audience. Almost 50% of adults use voice search every day.
Through this marketing strategy, the company can increase reach, grow revenue and expand operations. Just like content marketing and email marketing, this strategy is used to create content in the form of video for the target customers. There are several types of video marketing: instructional, announcement, behind the scenes or events.
Are you ready to use digital marketing strategies for your business?
Whether you are looking to increase sales, revenue, brand awareness, digital marketing is the best way to reach your goals. Digital marketing is one of the greatest and fastest ways to reach new customers and retain existing ones. Plus, you can use a wide variety of strategies, from video to email or social media marketing.
The success of the chosen digital marketing strategies depends on their development and implementation.
This is why us, at Remote Marketing, value the quality and results we deliver through our marketing strategies.
If you feel like we can help you, don’t hesitate to contact us!
Bibliography
Alexander, L., 2021. The Who, What, Why, & How of Digital Marketing. [online] Blog.hubspot.com. Available at: <https://blog.hubspot.com/marketing/what-is-digital-marketing> [Accessed 30 March 2021].
Dean, B., 2021. How Many People Use Social Media in 2021? (65+ Statistics). [online] Backlinko. Available at: <https://backlinko.com/social-media-users> [Accessed 30 March 2021].
Webfx.com. n.d. 7 Digital Marketing Strategies & How to Launch Yours in 2021. [online] Available at: <https://www.webfx.com/internet-marketing/actionable-digital-marketing-strategies.html> [Accessed 30 March 2021].