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It all started with an idea that led us to a goal we believed in from the very beginning. Through determination and expertise, we have succeeded in achieving every goal we set for our client.
We began with replacing the former image of Taxi Auto Cobălcescu (a department that was completely disbanded years ago) with a new image of Dacia, Renault, Nissan, BMW and MINI Authorised Dealer and Service. And this turned out to become a successful image, powered by every customer who crosses their threshold, in order to purchase or repair a car.
As the largest integrated multi-brand auto complex in Romania (dealer, service and damage report office), we suggested an efficient marketing and software architecture that was immediately approved.
Objectives and challenges
Our main focus is to
Increase profitability
We started by automating data collection processes and then built a user-friendly, UX/UI optimized website, so that every online user can get right to the section of interest.
This is a win-win for both the potential customer and the sales advisor, as it saves a lot of time in the process of informing about price, product, delivery time or financing programs.
With dedicated and personalized quotation request forms, the sales consultant knows exactly what the potential customer wants. Thus, the moment they are contacted, the customer receives a personalized offer.
Once the website design was completed, we decided it was also necessary to change the brand identity. We wanted to make it more user-friendly, with clear differentiating factors, based on the mission, vision, brand values and the purpose of Auto Cobălcescu in this market.
1
Brand Identity
After implementing the web architecture, we started communicating the new identity using a friendly approach, with the clear goal of satisfying customers who need Auto Cobălcescu's services and products.
2
Facebook & Instagram
To avoid being financially overwhelmed in terms of advertising budgets, we started to maximize efficiency through Facebook and Instagram campaigns.
3
SEO
The SEO optimization strategy has played an important role since the first phase of the project and it would generate great results a year later.
4
Google Ads
Google Ads (Google Search and Google Display) was initially the main performance channel, followed by Facebook Ads. The results are, of course, confidential.
Our main focus is to