Did you know that you only have 5 seconds to grab the attention of your website's visitors? When you start designing a website, you not only have to consider the visual aesthetics, but also the user's experience (UX).
A website that only looks good is not enough, as it has to easily meet visitors' needs and impress them. In this article you will find some ways to develop your website on the UX part.
For starters, it's essential to outline your target group, so that you can customize their experience on your platform. Here you can consider:
- Age
- Location
- Gender
- Education/career: student, employed in a specific field
- Habits/lifestyle
- Online experience, etc.
This way, you can choose colors, shapes and items that are attractive to the people you want to reach.
For example, if you have a beauty salon for women, you can use colors such as pink, purple, white, and elements such as flowers or butterflies.
The common data that marketers use in Google Analytics or Mixpanel conversion analysis may not explain why users behave in a certain way on your platform.
If you have a website and you want to understand your audience much better, you can use platforms like Hotjar, which will give you much more context in terms of consumer behaviour. Hotjar provides you with several tools, such as:
1. Heatmap
This is a graphical representation of which elements on your website are more (red - warm) or less (blue - cool) popular. This way, you can identify where users click more often, where they spend more time reading or their cursor path.
2. Session recordings (or session replays)
With this tool you will be able to see the entire user journey. With it, you can identify why visitors leave your website, what bugs they encounter, how quickly they get where they need to go and how they react to certain elements.
3. Surveys
Now you have the opportunity to find out what users really want, directly from them. This tool helps you to make surveys simple, quick and easy to fill in, so they don't feel like a burden to users. That way you'll know what to improve, what to give up and how to optimize.
4. Incoming feedback
Real feedback from real users. You can create a small pop-up window for users to leave feedback in and make suggestions. The process is as simple as it gets, so those who complete it won't waste much time providing feedback.
This platform will help you empathize much more with your website visitors and find solutions much faster.
How do you know you've created a UX-efficient platform?
Ask yourself the following questions:
Is the used communication appropriate for the target audience? - Adapt the language and design to the people you want to reach.
Can your platform motivate them to take action? - Use as many call-to-actions as possible and make sure they can act without encountering problems.
Can your platform satisfy a need? - Think about why someone would enter your website and make these elements easy to access.
Is navigating your platform as easy and quick as possible? - Keep the design simple and as suggestive as possible.
To keep visitors on your platform as long as possible, you need to take a strategic approach when designing it.
If you need help on the UI/UX part of your business, don't hesitate to contact us.
We, Remote Marketing, can give you both strategic direction and performance analysis to grow your business.
