Marketing is a broad and complex field, rooted in the study of human behaviour and economic dynamics. It's not just about creating eye-catching visuals or social media posts, it's a science and an art, combined to create strategies that deliver tangible and measurable results for businesses. With such a high importance, it's not surprising that there are multiple levels of education in this field: college, master's, PhD and MBA.
In the past 10 years, as technology has improved and information has become more accessible, a myth has been born: marketing is easy and anyone can become an expert after just a few online courses. However, what many people don't fully understand is that real marketing is not just about having an online presence, but about understanding the nuances of consumer behaviour, analysing data and training forecasts to influence buying decisions.
If we refer to marketing as a science, then marketers are the "scientists" of this world. They have to know all the elements of the industry, analyse the competition, understand the brand philosophy and create strategies that efficiently and effectively meet consumer needs. This requires not just knowledge, but experience.
The more experience a professional has, the better they can anticipate market reactions and create more effective strategies. Without this experience, even the best ideas can prove unprofitable, as a lack of understanding of the market can lead to poor decisions.
Basically, entrusting the marketing strategy of a business to an inexperienced individual or agency is the equivalent of risking your budget hoping for a result. It means testing different approaches without a solid knowledge base and wishing that one of them will work. This is not a strategy, but a gamble.
Marketing is a field that requires in-depth knowledge and extensive experience in order to deliver results. Understanding and valuing the complexity of this field is essential for any business that wants to grow and thrive in an ever-changing environment.
While new technologies and platforms may change methods, the fundamentals of marketing remain the same. These are learned in college, master's, PhD and MBA programs and refined through years of experience in the field.
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